As a proud member of Generation Y, I grew up in a privileged time where television and breakfast weren’t mutually exclusive.
We had a little 13-inch Zenith sticking out of a cabinet in our kitchen. It was white, there was no remote control, and I believe in its fifth or sixth year the power button stopped working so plugging it in to the socket and then unplugging it became our on/off switch.
As a sixth grader in 1994, I can remember waking up as late as humanly possible—6:50AM I think—frantically showering while most likely skipping over key body parts, getting dressed in my Catholic school blues (navy blue pants, light blue shirt, navy blue knit tie), and then sprinting to the kitchen table to eek out as much breakfast and TV time as possible until Bus 2 showed up to bring me to St. Joe’s. When my brothers and I got to that kitchen table every morning, my Mom would change the TV from the news to “SportsCenter” on ESPN. This is why the getting ready process needed to happen so quickly, so I could maximize my time watching the previous day’s sports highlights. And like clockwork, two minutes after I sat down at the table my Mom would put a plate of perfectly cooked Eggo Waffles in front of me, with just the right amount of syrup on top and some extra on the side (to this day my Mom regrets the one time she burned my waffles and had to endure nine years of me instructing her before bed each night to “put the waffles into the toaster carefully” the next morning).
I’d like to think I was a pretty typical 12-year-old back then. My mind was usually focused on girls (if I’m not mistaken, Allison Cotton was the girl I obsessed over during sixth grade) and making sure my homework was perfect (how things have changed). But for those 15-20 minutes each morning, SportsCenter was all that mattered.
It was perfect. A bombardment of highlights from every major sporting event around the country. Things that I could never watch live back then, either because I wasn’t allowed to stay up late enough to see it or because there was literally no way to get that particular game on our cable package.
Today’s sixth graders will never know that feeling of putting the TV on one channel and getting the quick-hitting highlights of all their favorite sports. I imagine the kids who are watching SportsCenter while they devour their Lucky Charms these days are very educated in the subjects of Tim Tebow, LeBron James, PEDs, Brett Favre’s yearly unretirement speculation and the sad circus that is the New York Jets.
Those poor kids have 15 minutes before Bus 2 comes, and instead of seeing highlights of the 10 baseball games that were played the previous night, they’re getting Stephen A. Smith screaming at them about Derrick Rose refusing to come back from his knee injury. Those poor kids.
I might be at risk of sounding way behind the times here, but I see no reason to put the TV on ESPN for one of their highlights shows ever again. SportsCenter, Highlight Express, ESPNEWS, NFL Live, Baseball Tonight….all dead to me.
Some of you may be like “Dur, Ross, SportsCenter became irrelevant years ago, dummy.” Well excuse me for being slow on the uptake. I have a feeling there are plenty of non-early adopters who are wondering why I’m saying ESPN is obsolete.
Well, let me explain from the average sports fan’s perspective. You may think I’m going to tell you to simply watch highlights online, but that’s not the case. I don’t watch many highlights online because I still like the analysis that the in-studio personalities provide. Instead, I tape the NHL Network’s “NHL Live” and the MLB Network’s “Quick Pitch” every night, and when I wake up the next morning, I plow through the two hours of programming in about one hour.
When the NFL starts up in less than two months, I’ll be taping the NFL Network’s “NFL GameDay” for my football highlights.
Now that these individual sports channels exist and have perfected their highlight shows, I can see exactly what I want—no more, no less—without having to endure all the bullshit that floods ESPN’s shows (the Jets quarterback controversy! Lebron doesn’t have enough rings! the Yankees hate A-rod!).
I think the downward spiral of SportsCenter began in 2005 when ESPN baseball reporter Pedro Gomez was essentially embedded in San Francisco for the final three years of Barry Bonds’ career. We would get daily updates not only on Bonds’ fictitious pursuit of the home run record, but also of every off-the-field moment concerning his legal battles with BALCO and the perjury case. At the time, ESPN was probably just giving us what we were asking for. But then it really spiraled out of control with nonstop coverage of Brett Favre’s daily indecisiveness…and the rest is history.
Maybe you’re the type of person who won’t believe me when I tell you that ESPN doesn’t hold a candle to the other sports channels’ highlight shows. Maybe you need analytical evidence. That’s fine because I have that for you too.
Earlier this year, I crunched some numbers on SportsCenter’s morning show and the NHL Live morning show. The night before I sat down to study these shows there were only two major sports going on, three playoff hockey games and 10 baseball games.
I found that NHL Live ran highlights complete with player sound bytes and in-studio analysis on all three games within 13 minutes of going on the air. That’s not too bad, right? Sit down with your bowl of Cheerios, and 13 minutes later you’re completely caught up on last night’s action. If you had a full hour, you could have sat around to watch more player interviews, analysis of the playoffs and updates on non-playoff hockey news. But if you were in a rush, you’d still be completely caught up in less than 15 minutes.
With SportsCenter that same morning, they led off with highlights of the most intriguing playoff hockey game—Penguins/Islanders—but then we had to wait until minute 44 of the program to see highlights of the third and final hockey game from the night before. Forty-four minutes!
In between minute one and minute 44, SportsCenter covered some baseball, but the focus seemed to be more on two controversies from earlier in the week—the Angels’ protest of the way the Astros substituted pitchers, and the lingering frustration of the A’s over the umpires’ blown home run call in their game against the Indians a couple days before.
Out of the 10 baseball games played the previous night, SportsCenter didn’t provide a single second of highlights for three of those games (four of the six teams ignored by ESPN were above .500 at the time, and three of those teams were in 1st place…so it’s not like they ignored an Astros/Mariners game, which no one would complain about).
Over the course of a one-hour show, baseball was given nine minutes of highlights and updates. Hockey was provided seven minutes.
Why would you watch one hour of programming just to get 16 minutes of actual highlights? Maybe you like seeing the 3,000th package of Tiger Woods’ career and his chase for more majors, or you enjoy a sound byte montage of every NBA player and coach saying how hard it is to win in the playoffs.
If you like that sort of stuff, fine, keep watching SportsCenter. But if you enjoy sports for the actual games that are played on the field/court/ice, it’s time to ditch SportsCenter and its offspring entirely and get on board with relevant highlights from each sports league’s flagship TV channel. It’s the only way to get all of the information you want and none of the information you hate.
A few days after I studied SportsCenter’s lack of relevant material, I saw this tweet and started shaking my head:
If I had seen that tweet as a sixth grader in 1994, I would have agreed and probably retweeted it. But in 2013 it’s just a reminder of how ESPN lost its way.